It’s worth paying attention to the swimwear company Orlebar Brown. They already have stars like Hugh Jackman and Ryan Reynolds among their fans. Now, they are hoping to create a buzz with a £50m sale. They have apparently hired Cavendish Corporate Finance to explore their funding options.
Orlebar Brown started in 2007 when photographer Adam Brown was interested in making a tailored range of Sixties-style beach shorts. He was inspired to do so when he noticed that women had much more stylish swimwear than did men. His swimwear is not cheap. Each bathing suit sells for up to £395, and even former prime minister David Cameron was seen wearing a pair last year.