UK consumers are much more keen on the idea of purchasing tablets in the next six months than are others across Europe. Figures show that the UK is actually the highest ranked Western country when it comes to using social networks on mobile devices. According to TNS, more than 11 million people have logged onto Twitter, Facebook and other social networking sites from the UK through their mobile devices.
The Social Network Craze
The same research found that over 5.5. million people in the UK access social networks every single day from their mobile. In addition, the UK leads Europe with downloadable apps (31%), social video watching (29%), and game downloading (26%), according to TNS.
BlackBerry PlayBook News
With the BlackBerry PlayBook coming to the market, those in the industry are hoping that it will kick start interest in the tablet market. Stephen Yap, the group director of TNS said that they expect the BlackBerry PlayBook to do very well.
iPad 2 Brushed Aside?
The iPad 2, on the other hand, is not expected to do terribly well with the UK market, according to enterprises in the UK. There are many questions about the productivity benefits there.
Yap said that, However, tablets are about providing a rich multimedia experience and RIM’s core strength has been with messaging. To succeed RIM will have to get developers on board and deliver rich content through its ecosystem. ”