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Jumping Across the Puddle with Peppa Pig

By Jessie Wilkens on June 1, 2011 in Investing, retail, UK arts, UK Youth

Peppa needs to learn a few things about American culture. That’s because this fun loving pig who loves puddles is soon going to be stepping out of England – and into American society.

Peppa Pig Stepping Out

The creators of Peppa Pig, the famous character in Britain, have signed a deal with Fisher Price that is expected to create a windfall to the tune of $1 billion for Entertainment One, which owns the rights to the animated series.

Before Christmas this year, Americans will be able to purchase all sorts of merchandise that will feature Peppa, her brother George and their friends. If the American sales are anything like the UK ones, then Entertainment One will be in the money. Just last year, Entertainment One generated £200million in sales just from Peppa toys and games.

Huge Sales Expected

Giles Willits, the finance director for Entertainment One told the Daily Mail that he thinks the sales in the U.S. will actually be “two or three times” greater. The deal, according to Mr. Willits, is set to put Entertainment One into a merchandising market that is worth £56billion a year.

The Peppa Pig series launched in the U.S. in February, and has acquired over 500,000 U.S. fans since that time. In Britain, Peppa is the 4th highest selling character toy, gaining momentum ahead of even Thomas the Tank Engine.

Time will tell how well Peppa will do in America…but she’s bound to find herself some pretty lucrative puddles in which to jump.

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Entertainment OneFisher PriceGiles WillitsPeppa Pig
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