If you haven’t yet heard about Wool and the Gang, you probably will soon. Anyone who has ever thought that knitters were grannies sitting around the old age home will have to reconsider their image with this fashion label. Wool and the Gang has recently raised £1.8?million from venture capital firms in order to expand online and develop a global network of knitters.
Based in Dalston, East London, they use individual knitters in Peru to make specialized and unique items. Their chief executive, Lisa Rodwell, is now looking to recruit as many as 50 knitters in the UK to launch a new range. They supply all of their knitters with raw materials which are then returned to the company for retail sale. As Rodwell said, “We want to produce unique pieces in a timely manner but never from a factory in an unsustainable way.”
It’s certainly worthwhile to keep an eye on Wool and the Gang. As they explain on their website, “Our vision is to offer unique fast fashion in a sustainable way by re-booting home manufacturing. When you buy fashion, we believe you should know what it’s made with, how it’s made and by whom.”