All it takes, really, is one glance and you just might quadruple your sales. This is the case for Maternity brand Seraphine. They saw their sales leap recently after Kate Middleton, the Duchess of Cambridge was seen admiring their clothes. Yes, that’s what we wrote. She wasn’t seen wearing the brand or buying the brand – but just admiring it.
Sales of their £39 Brooke dress actually quadrupled after the Duchess was said to have liked that item, said Seraphine founder Cecile Reinaud. Total sales of their brand were up 40% in March, when Kate was linked to the brand. Since hinting that she enjoyed the brand, she has bought 12 dresses from the company.
Seraphine is cashing in on her interest, splashing adds on London buses that read, “Is it a girl? Is it a boy?” As Reinaud said, ‘The Kate effect is worldwide. ‘From China, Russia to South Africa, sales are boosted due to the fact she chose our brand to dress her Royal bump.’
Seraphine has four London outlets and internet business in 30 countries. And they can certainly thank Kate for their recent business.